28 September 2020
Vynova, a leading European PVC and chlor-alkali producer, has opened a storefront on Knowde, the world’s premier e-commerce site for chemicals, polymers and ingredients. The partnership with Knowde will further enhance Vynova’s digital presence and boost the company’s e-marketing strategy.
Vynova’s digital storefront gives prospective buyers instant, 24/7 access to the company’s product portfolio and expertise, offering potential customers a simple process to search and filter products, get quotes and order samples.
“Teaming up with Knowde is a significant next step in our digitalization strategy”, explains Johan Van Den Broeck, Vynova Executive Vice President Commercial. “Our storefront increases our online visibility, boosts our e-marketing efforts and offers potential customers another channel to discover our product offerings and connect with us. The Knowde platform is easily accessible and features advanced product search and filter functionalities, which will help us more effectively reach and target potential customers.”
With its leading-edge e-commerce platform, access to tens of thousands of procurement and R&D professionals and the latest digital marketing capabilities, Knowde offers companies like Vynova the ability to expand their customer-facing reach. Knowde will promote Vynova’s products with targeted digital marketing and social media campaigns, and provide robust analytics designed to drive data-driven decision making.
“We’re excited to add an indu
stry-leading company like Vynova to the Knowde platform”, says Ali Amin-Javaheri, CEO of Knowde. “Together, we’re changing the game for the chemical industry. A storefront on Knowde is the easiest, fastest and least expensive way for chemical companies to expand their reach to accelerate organic growth and give their customers the online experience they want.”
Knowde features a proprietary search algorithm that can match buyer needs with what suppliers offer in an effective and frictionless purchasing experience. Knowde gives buyers the ability to search across seller storefronts to find and compare products and request samples and quotes from hundreds of suppliers. All buyers, R&D and marketing professionals receive free access to Knowde.
Throughout 2020, Knowde will continue enhancing Vynova’s online presence, adding new features and capabilities with the ultimate goal of significantly improving the customer experience. To view the Vynova storefront on Knowde, visit: https://www.knowde.com/companies/vynova.
About Vynova
Vynova is a leading European PVC and chlor-alkali company. Our products play a key role in manufacturing numerous industrial products and consumer goods that improve our quality of life. With production sites in five countries and 1,250 committed employees, we generate annual sales of 1 billion euros.
Established in 2015, Vynova is the chlor-vinyls platform of the International Chemical Investors Group (ICIG). Our product offering comprises multiple grades of suspension PVC (S-PVC), KOH and other potassium derivatives, caustic soda (NaOH) and sodium hypochlorite (NaOCl).
For more information, visit www.vynova-group.com.
About Knowde
Located in Silicon Valley, Knowde is a digital marketplace built for chemistry. As Amazon, eBay and others have modernized and changed the way we research and buy products, so too is Knowde bringing this same revolutionary change to the chemical industry world. For additional information about Knowde, visit www.knowde.com.
Vynova Media Contact
Yannick Brusselmans
Group Communication Manager
Phone: +32 479 32 34 99
Email: yannick.brusselmans@vynova-group.com
Knowde Media Contact
John Schmidt
Phone: +1 973-632-8214
Email: john.schmidt@knowde.com
GERMANY